Woo Creative | Heaton Companies

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Heaton Companies

Heaton, a local family-owned development company, had amassed an impressive portfolio by the time Woo Creative made their introduction. Despite their success in real estate however, Heaton lacked a significant branded presence, and many that were familiar with individual projects remained unaware that they were guided by the greater Heaton brand. Woo Creative changed that perception for the better and the rest, as they say, is history.

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The Heaton Universe

Greater than the sum of its parts

Boasting an impressive list of properties that includes restaurants, family-centric communities, luxury custom homes and a beachside resort, Heaton Companies has entrusted Woo Creative with the branding and marketing of a large portion of its portfolio. Our reach has included projects that range from property logo and identity design to on-site project analysis and brand consulting.

Tarpon Flats, located on North Hutchinson Island, Florida, is a secluded enclave of 38 single-family homes with both beach and river access. Woo creative penned a new logo for the community, and branded the entire range of property materials which includes stationery, the informational website, ads and an extensive bound brochure.

Woo Creative architected the master identity and brand schema for this impressive, newly constructed luxury Islamorada condominium property in the Florida Keys. An ongoing project, Woo continues to develop the public facing look and feel of this elite beachside paradise.

Old Oak Lane is a secluded community comprised of just 10 half-acre lots bordering the RioMar Golf Club. Woo Creative has been involved from its inception, and serves as another example of our full branding and material support—from the creation of the property logo and website to the design of the brochure and ads.

The Taconic Hotel is a newly constructed, full-service hotel that embraces the architectural style of its home in Manchester, Vermont and the surrounding region. Woo creative penned a report on the demographics and geography of the area, and leveraged the findings to consult on and co-craft the current identity system.

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Eagle Mountain House

When Heaton Companies procured a historic hotel located in the highlands of New Hampshire, Woo Creative traveled to the site to evaluate the property and provide suggestions that would ensure the hotel’s post-renovation rebrand would resonate with visitors and locals alike. The Woo team researched the property and surrounding area, interviewed residents, reviewed relevant competitors and crafted a report with recommendations aimed at positioning the hotel as a robust regional icon and travel destination. The evaluation included logo/identity direction, print campaign structure and business & event strategy.

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Eagle Mountain House

When Heaton Companies procured a historic hotel located in the highlands of New Hampshire, Woo Creative traveled to the site to evaluate the property and provide suggestions that would ensure the hotel’s post-renovation rebrand would resonate with visitors and locals alike. The Woo team researched the property and surrounding area, interviewed residents, reviewed relevant competitors and crafted a report with recommendations aimed at positioning the hotel as a robust regional icon and travel destination. The evaluation included logo/identity direction, print campaign structure and business & event strategy.