Woo Creative | Kravis Center for the Performing Arts

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Kravis Center for the Performing Arts 25th Anniversary Season Campaign.

The Kravis Center, with attendance of over half a million guests annually, is a legitimate Palm Beach County icon and is recognized as one of the premier performing arts centers in the Southeastern U.S.. The Center’s venues include Dreyfoos Hall, Rinker Playhouse, Persson Hall and Gosman Amphitheatre. Although the Center typically utilizes it’s in-house design staff for promotion and marketing materials, when it came to generating their 25th Anniversary season campaign, they reached out to Woo Creative. Using an upscale and uncluttered design approach with ties to the original branding, Woo crafted a bold look for 2016-2017 anniversary season materials.

To support the graphic execution of the K25 campaign, Woo Creative also penned a fitting tagline for materials:

“Silver Anniversary. Gold Standard.”

To support the graphic execution of the K25 campaign, Woo Creative also penned a fitting tagline for materials:

“Silver Anniversary. Gold Standard.”

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K25

High visibility materials, including the season brochure, event tickets and print ads, were adorned with the tagline and “K25” icon—one of several temporary-use logo systems developed by our team to promote the anniversary.

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K25

High visibility materials, including the season brochure, event tickets and print ads, were adorned with the tagline and “K25” icon—one of several temporary-use logo systems developed by our team to promote the anniversary.

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Etc…

In addition to the full design of print pieces, team Woo also aided with production and project oversight by staging an architectural photo shoot, guiding the season brochure press check, and creating design templates for additional materials.

Etc…

In addition to the full design of print pieces, team Woo also aided with production and project oversight by staging an architectural photo shoot, guiding the season brochure press check, and creating design templates for additional materials.