Woo Creative | SunFest

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Where music meets the waterfront.

South Florida’s premier music festival featuring 5 days of 50 bands on 3 stages. Woo Creative was approached by SunFest to elevate their 2016 campaign and sharpen their overall branding. Given that SunFest draws close to 200,000 people over the 5 day event, Woo set out to deliver something truly unique, focusing on the beautiful waterfront venue itself as the star of the branded art for SunFest 2016.

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Marketing & Onsite Collateral.

In addition to Woo Creative handling the campaign direction and overall 2016 identity, we also directed and produced festival collateral such as announcement videos for web and regional broadcast, a custom illustrated venue map, print ads, website design, online banners, social campaign graphics, onsite signage and bus wraps.

Marketing & Onsite Collateral.

In addition to Woo Creative handling the campaign direction and overall 2016 identity, we also directed and produced festival collateral such as announcement videos for web and regional broadcast, a custom illustrated venue map, print ads, website design, online banners, social campaign graphics, onsite signage and bus wraps.

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No Ticket, No Entry.

SunFest requires a wide variety of admission tickets and special access lanyard graphics that all had to adhere to the 2016 campaign, yet look very different from each other for easy identification by festival officials and volunteers.

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No Ticket, No Entry.

SunFest requires a wide variety of admission tickets and special access lanyard graphics that all had to adhere to the 2016 campaign, yet look very different from each other for easy identification by festival officials and volunteers.

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Where’s that beer tent?

There’s a lot going on at SunFest and people need to know how and where to find it. Woo developed a custom map for the venue, following the branded skyline art to lend continuity to the onsite program as well as the SunFest app.

Watch the lineup announcement commercial.

Where’s that beer tent?

There’s a lot going on at SunFest and people need to know how and where to find it. Woo developed a custom map for the venue, following the branded skyline art to lend continuity to the onsite program as well as the SunFest app.

Watch the lineup announcement commercial.

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Rack cards and whatnot.

Modern, high-profile music events predate the web by decades, and some old-school rockers will never let you forget it. Print media isn’t just relevant for these events—it’s part of them. Lucky for SunFest, Woo is all about print.

woo-creative-portfolio-sunfest-img-4

Rack cards and whatnot.

Modern, high-profile music events predate the web by decades, and some old-school rockers will never let you forget it. Print media isn’t just relevant for these events—it’s part of them. Lucky for SunFest, Woo is all about print.