Woo Creative | Process

PROCESS

We identify, correct, and ultimately prevent disconnects in your marketing.

We start exactly where we should. We’ll ensure that your brand’s core is up to the task of projecting what you need it to. We aim to align the consistency of your organization’s logo, website, corporate print materials and social media profiles prior to moving on to marketing items. Already have these items in order? Wonderful—let’s skip to the next step…

We identify, correct, and ultimately prevent disconnects in your marketing.

We start exactly where we should. We’ll ensure that your brand’s core is up to the task of projecting what you need it to. We aim to align the consistency of your organization’s logo, website, corporate print materials and social media profiles prior to moving on to marketing items. Already have these items in order? Wonderful—let’s skip to the next step…

When it comes right down to it, we’re simply helping you communicate your brand as effectively as possible.
When it comes right down to it, we’re simply helping you communicate your brand as effectively as possible.
After locking down your brand,

we can begin thinking about advertising needs like print ads. Outdoor ads. Digital ads, and so on. It’s at this stage that companies begin to lose their consistency… but that won’t happen here. We’ve been paying attention—and we’ll ensure that every component in your advertising universe connects back to the bigger picture, and adheres to pre-developed strategies.

CONSULTING

woo-creative-process-img-consulting-1We started as a brand consulting firm, and we’ll always be a brand consulting firm—it’s in our DNA. We’ll position your brand in a way that will best target your clients, so you can run circles around the competition.

 

As GoCase prepared to expand its product offerings into two distinct lines, the company turned to us for consultation and strategy regarding effective brand naming and consumer messaging.
BRANDING

It all starts with a logo—at least it should. Everything we do for you will act as an extension of your corporate mark, so it’s important that it’s crafted with care. Luckily for you, we do this, and we do it well.

 

This ATP tournament brought us into the fold with an understanding that their brand and logo needed maintenance. What resulted was a fresh identity that made sense and highlighted the city of Delray Beach.
WEB

woo-creative-process-img-web-1As websites continue to rapidly evolve, we strive to stay a step ahead. The reality is that over 90% of your potential consumers visit your website before calling you. They want to be certain that you’re a good fit for their needs. We know what it takes to make that initial connection a compelling one.

 

The web has evolved considerably in recent years, allowing us new ways to push the creative envelope for our clients. Ask PeterMark, and check out the salon’s eye-popping site, complete with commerce functionality.
PRINT

woo-creative-process-img-print-1Print is not dead. Never underestimate the true appreciation one feels when they are handed a soft, supple brochure with a rubberized coating—it’s tactile bliss.

 

We helped Old Oak Lane transform from a non-existent brand to an established, Old Riomar community through the introduction of high-end print materials with a stately elegance. Web and social media content alone can have little impact if they lack an audience.
CAMPAIGNS

woo-creative-process-img-campaign-1We create campaigns on the same level as many national companies, because when creativity is involved, we think bigger. We want your marketing to be as impactful as possible—which works out well for everyone involved.

 

Our “Meet Rich” campaign for Cypress Trust presented the notion that “rich” is relative, and is often measured by happiness rather than dollars. This humanistic approach resonated with the demographic, resulting in a successful campaign with a very personal feel.
DESIGN

woo-creative-process-img-design-1The word “design” has many meanings, but around here it has special relevance. We’re artists. We’re illustrators. We’re copywriters. We design, and we craft from scratch.

 

Each year a Woo team member custom illustrates the creative for our annual charity event, dubbed “Arnold Day”. We produce shirts, posters and other cool swag to sell at the event. In fact, some have over 10 years of Arnold-based T-shirts designed by us!